AI is transforming retail, but are businesses truly optimizing its potential? In this episode, we sit down with Drew Smith, CPO & Co-Founder at Upp.ai, to explore the evolving role of artificial intelligence in retail. From the rise of adaptive AI to the challenges of AI-driven budget allocation, we discuss how retailers can embrace this technology for growth, efficiency, and competitive advantage. Tune in to discover why AI isn’t just about automation—it’s about unlocking smarter decision-making and driving real results.