---
title: How AI Drives Consumer Discovery - The eCommerce Coffee Break Podcast
description: "Why is search still one of the most underrated tools in retail?

Find out in the latest episode of The Ecommerce Coffee Break Podcast + Newsletter: 'How AI drives consumer discovery' with Stephen Warrington"
image: https://blog.upp.ai/hubfs/ECB%20podcast%20-%20Steve%20-%20square%20banner.png
---

#### The AI Readiness Report

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# How AI Drives Consumer Discovery - The eCommerce Coffee Break Podcast

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Steve Warrington, our SVP of Client and Industry Engagement, was this week's guest on the eCommerce Coffee Break Podcast.

 

At [Upp.ai](https://www.linkedin.com/company/upp-ai/), in partnership with [Retail Economics](https://www.linkedin.com/company/retail-economics/), we’ve uncovered that search is more than just a way to find products, it’s the engine driving retail discovery, as people nowadays are in a perpetual state of partial consideration.

Our AI is now unlocking its full potential, and it’s time to rethink how in retail we use it.

Find out more in the podcast.

### Ready to find out more? Enquire about Upp.ai pricing

[Find out more](https://upp.ai/pricing)

### Find out more from Upp.ai

[See all resources](https://blog.upp.ai/video)

[![eCommerce Coffee Break Podcast: Crush Paid Media with AI](https://blog.upp.ai/hubfs/EP_320%20sq%20(A)%20(1).jpg)](https://blog.upp.ai/video/how-to-use-ai-to-master-paid-media)

##### eCommerce Coffee Break Podcast: Crush Paid Media with AI

Read more 

<https://blog.upp.ai/video/how-to-use-ai-to-master-paid-media>

[![Turning up the volume for Andertons Music](https://blog.upp.ai/hubfs/Screenshot%202024-12-16%20at%2009.50.53.png)](https://blog.upp.ai/video/turning-up-the-volume-for-andertons-music)

##### Turning up the volume for Andertons Music

Read more 

<https://blog.upp.ai/video/turning-up-the-volume-for-andertons-music>

[![The Future of AI in Retail: S1 E1 - Drew Smith, Upp.ai](https://blog.upp.ai/hubfs/AI-Generated%20Media/Images/we%20interview%20top%20industry%20experts%20to%20uncover%20how%20artificial%20intelligence%20is%20transforming%20everything%20from%20customer%20service%20to%20supply%20chain%20management.jpeg)](https://blog.upp.ai/video/the-future-of-ai-in-retail-drew-smith)

##### The Future of AI in Retail: S1 E1 - Drew Smith, Upp.ai

Read more 

<https://blog.upp.ai/video/the-future-of-ai-in-retail-drew-smith>

![](https://dc.ads.linkedin.com/collect/?pid=59748&fmt=gif)

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