In this podcast episode, we discuss the challenges that retailers face today with paid media and how you can adopt AI technologies to successfully manage paid media. Our featured guest on the show is Drew Smith, Co-Founder at upp.ai. Topics discussed in this episode:
- Why retailers face significant challenges in managing paid media campaigns across multiple evolving platforms
- How the shift to AI powered advertising has transformed the landscape for ecommerce businesses
- How Google's reinforcement learning algorithms work in Performance Max campaigns
- Why product data is becoming increasingly important in the age of AI driven advertising
- What the future holds for AI in paid media management and why human expertise will remain crucial
Episode page: https://ecommercecoffeebreak.com/ai-m...
