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How to get your Finance team on board with uncapped budgets
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How to get your Finance team on board with uncapped budgets

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Acquisition International: The Only Way is Upp.
Acquisition International: The Only Way is Upp.
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Leveraging Machine Learning for ROAS: A Step-by-Step Guide
Leveraging Machine Learning for ROAS: A Step-by-Step Guide
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How Machine Learning is Enhancing Real-Time Bidding and ROAS in Google Shopping
How Machine Learning is Enhancing Real-Time Bidding and ROAS in Google Shopping
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PYMNTS: Upp. Takes an AI-Powered Approach to Optimising Google Shopping for Merchants
PYMNTS: Upp. Takes an AI-Powered Approach to Optimising Google Shopping for Merchants
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Business Age: My big idea: Drew Smith and his Google Shopping engine Upp.
Business Age: My big idea: Drew Smith and his Google Shopping engine Upp.
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Leveraging growth in the golden quarter: What is a good ROAS, and why does iROAS™ matter more?
Leveraging growth in the golden quarter: What is a good ROAS, and why does iROAS™ matter more?
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Understanding augmented analytics for retailers
Understanding augmented analytics for retailers
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Google’s Virtual Try-On Feature: Great for consumers, even better for retailers
Google’s Virtual Try-On Feature: Great for consumers, even better for retailers
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Upp.’s technology versus Bidnamic: What’s the real difference?
Upp.’s technology versus Bidnamic: What’s the real difference?
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Google Shopping: How your products appear in search
Google Shopping: How your products appear in search
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Decision Intelligence 101: What is it, and why is it so important for retail?
Decision Intelligence 101: What is it, and why is it so important for retail?
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“Upp has given us a 14x ROI. It keeps learning about our product and business performance over time so continues to optimise our performance whilst giving us control of what targets and thresholds to set for success”
Joe Bloomfield
Head of Digital, Charles Tyrwhitt