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Maximising Ad Spend in Google Performance Max (PMax)
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Maximising Ad Spend in Google Performance Max (PMax)

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Business Age: My big idea: Drew Smith and his Google Shopping engine Upp.
Business Age: My big idea: Drew Smith and his Google Shopping engine Upp.
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Leveraging growth in the golden quarter: What is a good ROAS, and why does iROAS™ matter more?
Leveraging growth in the golden quarter: What is a good ROAS, and why does iROAS™ matter more?
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Understanding augmented analytics for retailers
Understanding augmented analytics for retailers
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Google’s Virtual Try-On Feature: Great for consumers, even better for retailers
Google’s Virtual Try-On Feature: Great for consumers, even better for retailers
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Upp.’s technology versus Bidnamic: What’s the real difference?
Upp.’s technology versus Bidnamic: What’s the real difference?
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Google Shopping: How your products appear in search
Google Shopping: How your products appear in search
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Decision Intelligence 101: What is it, and why is it so important for retail?
Decision Intelligence 101: What is it, and why is it so important for retail?
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How to improve your eCommerce contribution margin, and why you should
How to improve your eCommerce contribution margin, and why you should
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iROAS™ is here, and it’s putting profit first for the future of retail
iROAS™ is here, and it’s putting profit first for the future of retail
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ROAS vs PROAS: What works, what doesn’t, and why we should all be thinking more intelligently
ROAS vs PROAS: What works, what doesn’t, and why we should all be thinking more intelligently
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Goodbye waste, hello profit: Why retail’s advertising problem is really a data problem
Goodbye waste, hello profit: Why retail’s advertising problem is really a data problem
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The Telegraph: How our addiction to sales and bargains killed the high street
The Telegraph: How our addiction to sales and bargains killed the high street
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“Upp has given us a 14x ROI. It keeps learning about our product and business performance over time so continues to optimise our performance whilst giving us control of what targets and thresholds to set for success”
Joe Bloomfield
Head of Digital, Charles Tyrwhitt