Drapers: The tech returns fightback

Did you spot us in Draper’s Magazine?

There’s an ever-growing pool of alternatives for customers to turn to when they’re unsatisfied with a product. So fashion retailers are turning to tech to improve customer satisfaction and reduce the headache of returns.

For the October edition of Drapers magazine, journalist Megan Tatum spoke to our CEO Drew Smith on the topic: 

“Machines can learn to identify bundles of SKUs that work well together or, conversely, are beyond the returns threshold and take action to either promote or deprioritise them immediately, while reporting this back into the business.”

Online and in print for Drapers amongst H&M, NET-A-PORTER, TA3 SWIM  and The Very Group.

Read the full article here.