Secret Sales builds an AI-first international playbook with Upp.ai

Secret Sales, the UK’s largest off-price marketplace, describes how they’re using Upp.ai to scale international growth with PMax.

As Secret Sales expanded across Europe and integrated newly acquired businesses, the team needed a way to:

• Launch new markets quickly, with performance from day one
• Keep strategies consistent across regions and channels
• Manage a highly product-first, SKU-heavy setup
• Reduce manual workload without adding headcount
  
  

Traditional bid tools couldn’t keep up – especially with the need to interpret new product data, local market signals and real-time performance.

Secret Sales partnered with Upp.ai to embed an AI-powered decisioning layer at the core of their PMax operations, allowing them to:

• “Let AI manage AI” – with always-on optimisation driven by real-time signals
• Roll out a repeatable, scalable go-to-market model in new and acquired markets
• Maintain control and visibility across all territories without increasing team size

In the new video, Alex Adamson, CMO at Secret Sales, explains why Upp.ai is now a core pillar of their international playbook, and why he’d have to rethink his entire go-to-market strategy if it was taken away tomorrow.

Read the case study & watch the video: [link]