--- title: News description: Upp.ai news --- #### The AI Readiness Report [ Download now ](https://etailconnectautumn.wbresearch.com/downloads/etail-autumn-2025-report?utm_source=Sponsor&utm_medium=External%20Email&utm_campaign=51846.001%20Insights%20eTail%20Autumn%20Report%202025%20Client&utm_term=&utm_content=&disc=&extTreatId=7624877) # Upp.ai News Search [News](https://blog.upp.ai/news) [Blogs](https://blog.upp.ai/blogs) [Events](https://blog.upp.ai/event) [Videos](https://blog.upp.ai/video) [Reports](https://blog.upp.ai/reports) [FAQs](https://upp.ai/faqs/) ![Upp.ai named in Barclays Eagle Labs AI 100 ‘Ones to Watch’ list of UK AI companies shaping 2026](https://blog.upp.ai/hs-fs/hubfs/Screenshot%202026-05-26%20at%2015.12.32.png?width=767&name=Screenshot%202026-05-26%20at%2015.12.32.png) Latest post ### Upp.ai named in Barclays Eagle Labs AI 100 ‘Ones to Watch’ list of UK AI companies shaping 2026 [Read more](https://blog.upp.ai/news/upp.ai-named-in-barclays-eagle-labs-ai-100-ones-to-watch) Get Answers Explore upp.ai FAQ Hub - quick answers to common questions [Discover FAQs](https://upp.ai/faqs/) [![Upp.ai named in Barclays Eagle Labs AI 100 ‘Ones to Watch’ list of UK AI companies shaping 2026](https://blog.upp.ai/hubfs/Screenshot%202026-05-26%20at%2015.12.32.png) ](https://blog.upp.ai/news/upp.ai-named-in-barclays-eagle-labs-ai-100-ones-to-watch) ##### Upp.ai named in Barclays Eagle Labs AI 100 ‘Ones to Watch’ list of UK AI companies shaping 2026 [Read more](https://blog.upp.ai/news/upp.ai-named-in-barclays-eagle-labs-ai-100-ones-to-watch) [![Why the judges chose Upp.ai and B&Q for PMW AI Innovation Award](https://blog.upp.ai/hubfs/PMW_Awards25_Badges_2500x800px%20(1920%20x%201080%20px).png) ](https://blog.upp.ai/news/why-the-judges-chose-upp.ai-and-bq-for-pmw-ai-innovation-award) ##### Why the judges chose Upp.ai and B&Q for PMW AI Innovation Award [Read more](https://blog.upp.ai/news/why-the-judges-chose-upp.ai-and-bq-for-pmw-ai-innovation-award) [![Secret Sales builds an AI-first international playbook with Upp.ai](https://blog.upp.ai/hubfs/UPP042025_UPP_SECRET_SALES_CASE_STUDIES_SHORT_VER_1_5.00_00_07_22.Still002.jpg) ](https://blog.upp.ai/news/secret-sales-builds-an-ai-first-international-playbook-with-upp.ai) ##### Secret Sales builds an AI-first international playbook with Upp.ai [Read more](https://blog.upp.ai/news/secret-sales-builds-an-ai-first-international-playbook-with-upp.ai) [![Upp.ai wins Performance Marketing World’s AI Innovation Award with B&Q](https://blog.upp.ai/hubfs/PMW%20Awards%20night.jpeg) ](https://blog.upp.ai/news/upp.ai-wins-performance-marketing-worlds-ai-innovation-award-with-bq) ##### Upp.ai wins Performance Marketing World’s AI Innovation Award with B&Q [Read more](https://blog.upp.ai/news/upp.ai-wins-performance-marketing-worlds-ai-innovation-award-with-bq) [![Search Engines Drive £31.4 Billion in Retail Spend](https://blog.upp.ai/hubfs/Q1%20Report_Master%20Image_1920x1080.jpg) ](https://blog.upp.ai/news/search-engines-drive-31.4-billion-in-retail-spend) ##### Search Engines Drive £31.4 Billion in Retail Spend [Read more](https://blog.upp.ai/news/search-engines-drive-31.4-billion-in-retail-spend) [![Upp.ai at the Retail Hive Exchange](https://blog.upp.ai/hubfs/54037279048_49920d715e_o-1.jpg) ](https://blog.upp.ai/news/upp.ai-at-the-retail-hive-exchange) ##### Upp.ai at the Retail Hive Exchange [Read more](https://blog.upp.ai/news/upp.ai-at-the-retail-hive-exchange) [![Bridging the Gap: Leveraging Adaptive AI to optimise Google PMax](https://blog.upp.ai/hubfs/Volocommerce/Imported_Blog_Media/1200x628.png) ](https://blog.upp.ai/news/resources/bridging-the-gap-leveraging-adaptive-ai-to-optimise-google-pmax) ##### Bridging the Gap: Leveraging Adaptive AI to optimise Google PMax  [Read more](https://blog.upp.ai/news/resources/bridging-the-gap-leveraging-adaptive-ai-to-optimise-google-pmax) [![Google Expands Rollout of Merchant Center Next: What You Need to Know](https://blog.upp.ai/hubfs/Volocommerce/Imported_Blog_Media/DALL%C2%B7E-2024-07-30-16_55_05-A-sleek-and-modern-blog-image-for-a-news-update-on-Google-Merchant-Center-Next_-The-image-should-feature-a-minimalist-desig.jpg) ](https://blog.upp.ai/news/resources/google-expands-rollout-of-merchant-center-next-what-you-need-to-know) ##### Google Expands Rollout of Merchant Center Next: What You Need to Know [Read more](https://blog.upp.ai/news/resources/google-expands-rollout-of-merchant-center-next-what-you-need-to-know) [![Google’s U-Turn on Deprecating Cookies: A Relief for Marketing Professionals](https://blog.upp.ai/hubfs/Volocommerce/Imported_Blog_Media/DALL%C2%B7E-2024-07-23-14_38_11-An-image-showing-cookie-crumbs-arranged-in-a-U-shape-leading-to-a-cookie-jar-on-a-pink-background-hex-EE807D_-This-image-si.jpg) ](https://blog.upp.ai/news/resources/googles-u-turn-on-deprecating-cookies-a-relief-for-marketing-professionals) ##### Google’s U-Turn on Deprecating Cookies: A Relief for Marketing Professionals [Read more](https://blog.upp.ai/news/resources/googles-u-turn-on-deprecating-cookies-a-relief-for-marketing-professionals) [![Upp.ai expands management team with the appointment of Tim Wakeham as VP of Partnerships](https://blog.upp.ai/hubfs/Volocommerce/Imported_Blog_Media/Tim-Wakeham-scaled.jpeg) ](https://blog.upp.ai/news/resources/upp-ai-expands-management-team-with-the-appointment-of-tim-wakeham-as-vp-of-partnerships) ##### Upp.ai expands management team with the appointment of Tim Wakeham as VP of Partnerships [Read more](https://blog.upp.ai/news/resources/upp-ai-expands-management-team-with-the-appointment-of-tim-wakeham-as-vp-of-partnerships) [![AI technology enables retailers to buck April GDP growth trend](https://blog.upp.ai/hubfs/Volocommerce/Imported_Blog_Media/Google_Brand-Campaign-3_Woman-Holding-Phone-1024x1024.png) ](https://blog.upp.ai/news/resources/ai-technology-enables-retailers-to-buck-april-gdp-growth-trend) ##### AI technology enables retailers to buck April GDP growth trend [Read more](https://blog.upp.ai/news/resources/ai-technology-enables-retailers-to-buck-april-gdp-growth-trend) [![Upp.ai builds marketing focus with the appointment of Tim Pickard as SVP of Marketing](https://blog.upp.ai/hubfs/Volocommerce/Imported_Blog_Media/Tim-Pickard-768x1024.png) ](https://blog.upp.ai/news/resources/upp-ai-builds-marketing-focus-with-the-appointment-of-tim-pickard-as-svp-of-marketing) ##### Upp.ai builds marketing focus with the appointment of Tim Pickard as SVP of Marketing [Read more](https://blog.upp.ai/news/resources/upp-ai-builds-marketing-focus-with-the-appointment-of-tim-pickard-as-svp-of-marketing) [1](https://blog.upp.ai/news/page/1) [2](https://blog.upp.ai/news/page/2) [3](https://blog.upp.ai/news/page/3) [❯](https://blog.upp.ai/news/page/2) ![](https://blog.upp.ai/hs-fs/hubfs/ct-logo%201.png?width=681&height=70&name=ct-logo%201.png) “Upp has given us a 14x ROI. It keeps learning about our product and business performance over time so continues to optimise our performance whilst giving us control of what targets and thresholds to set for success” Joe Bloomfield Head of Digital, Charles Tyrwhitt ![](https://dc.ads.linkedin.com/collect/?pid=59748&fmt=gif)